Superfood is a popular term and a nutrition buzzwords. The definition of Superfood refers to food that is nutrient-dense and it may help overall health. Today we are going to talk about a survey from Today's Dietitian and Pollock Communications' annual "Nutrition Trends" survey of 564 registered dietitians providing a prediction of 2024 food trend and superfood.
In this survey, affordability and gut health will be key drivers of consumer purchasing decisions in 2024. With an increase in grocery prices, dietitians predict affordability will be an important driver of what people decide to buy.
Another trend might be gut health. More and more people are interested in learning the benefits of a healthy microbiome and its impact on our health including weight management, emotional health (such as anxiety, depression), and immune system and etc. The COVID-19 pandemic has highlighted the need for the protection of immune health, and consumers are interested in immunity-supporting foods. In this survey, dietitians predict that the top purchase drivers in 2024 will be foods and beverages that: Affordability (65%); Promote gut health (60.4%) Accessible and convenient (59.8%) Support immunity (52.6%).
Top Superfoods for 2024
According to the dietitians who participated in the "What's Trending in Nutrition" survey.
Fermented foods, such as yogurt, kimchi, kombucha tea, pickled vegetables
Blueberries
Seeds, such as chia and hemp
Avocados
Nuts, like almonds and walnuts
Green tea
Pulses, such as dry peas, beans, lentils, and chickpeas
Mushrooms
Ancient grains
Salmon
As a registered dietitian, I agree the 10 food listed above are pretty good sources of nutrients, and packed with antioxidants, and polyphenols, which can be beneficial for our health. However, there is no single food or supplement can perform miracles. Having a healthy and balanced diet are the key for our gut health, immune system, and lower chronic health risks (such as diabetes, cardiovascular diseases and etc).
Cheers,
Elaine Vancouver Dietitian
Reference
Affordability and Gut Health Predicted as Leading Food Purchase Drivers in 2024
Kommentarer